Consumer industry
Credera helps consumer organizations rethink their digital roadmaps and strategies to stand out from the crowd.
Why it Matters
Leverage data and technology to build a seamless omnichannel presence.
Organizations selling directly to consumers are increasingly competing on their ability to be consistent across a multi-channel buying experience. Regulatory changes in the use of third-party data means finding new ways to leverage data and technology to attract customers and maintain their loyalty.
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Leverage and utilize data
Consumer organizations need to address fragmented customer experiences to drive better value from their customer data. Savvy brands bring together data from disparate sources to enable insights and actions, delivering a personalized customer experience.
of chief marketing officers rank themselves ‘two or less’ in terms of readiness to move away from third-party cookies.
Apply and integrate emerging technology
Delivering a more personalized customer experience often requires technology investment to make products more accessible and convenient. Integrating emerging tools such as artificial intelligence (AI) into core technology platforms helps organizations build a single view of the customer.
Address problems with legacy technical debt and integration issues across internal systems.
Develop a first-party data strategy to understand customer buying behavior.
Build an integrated technology stack with best-of-breed solutions to boost online and mobile conversions.
Modern marketing transformation
Leaders in the consumer space integrate data from different sources, building search engine optimization (SEO) and content strategies that help market their products more effectively. From customer attraction to retention, integrated technologies enable integrated marketing to present seamless omnichannel messaging.
Understanding MarTech in a customer-centric world
MarTech, the marriage of marketing and technology, is an essential competency for companies looking to enable customer-centric, personalized marketing. However, much like modern art, many...
Industry Approach
Harness data to build a multi-channel personalized customer experience.
Consumer organizations are looking to drive better value from their customer data. We help design solutions that overcome the challenges in providing a personalized customer experience without third-party cookie data, such as through the use of clean rooms and a harmonious data strategy.
Industries
The areas we impact in the consumer industry.
Automotive
Large in scale and complex in nature, the automotive industry is innovating at a rapid pace to meet changing customer behavior at every turn.
Retail
We help retailers get the right products, in the right place, at the right time.
Consumer goods
Fast-moving and customer-centric, the consumer goods industry is transforming in line with major trends like direct-to-consumer, customer personalization, and sustainability.
How We Can Help
Experience the difference.
At Credera, one of our core values is people first. We deeply value diversity and channel our people’s individual strengths to help our consumer industry customers respond to the accelerating change in customer behaviors. Our experts speak the language of technologists and marketers, helping make customer experience changes seamless.
We establish authentic client relationships and treat every person with respect. We call this the Credera Difference, and we invite you to hear directly from some of our clients about their experiences working with us.
Discover how we worked with a global travel company to deliver a new and secure cloud infrastructure at speed.
Read how we worked with a leading restaurant services operator to create a reliable handheld solution that scales to all restaurant locations.
The Credera team have helped us to transform our operations. We can respond to customer requirements with greater ease and bring new solutions to market in ways we couldn’t have done before. SITA is now in a much better position to continue our innovation journey to enable safer, easier, and more sustainable travel for all.
Andrew Bull
Vice President of Infrastructure, SITA
Offerings
Explore our consumer industry offerings.
We work closely with our consumer customers to understand their technical and transformation requirements and deliver strategies and programs that achieve great results.
Business transformation
Achieving strategic goals and transformational change by aligning people, processes, and technology is critical for execution and is key to unlocking extraordinary value.
Data strategy
Today’s organizations are sitting on a wealth of valuable data. Savvy business leaders can tap into it with a comprehensive, structured data strategy.
Data analytics
Data analysis provides the foundation for informed decision-making, innovation, problem-solving, and efficiency.
MarTech strategy
As customer expectations evolve, so does technology. Your strategy should be flexible enough to support future needs without costly rework.
Our experts in the space
We’re available to talk—and here to help.
At Credera, we’re only as good as our people, and we bring a highly skilled and diverse set of experts together for the benefit of our clients.
Josh Nicholson
Managing Director
London
Transformation
May 17, 2021
Podcast: The barriers and opportunities to creating a single view of the customer -...
How does 'connectedness' play a role in developing personalisation and a single view of the customer? We speak to our...
News
Nov 18, 2021
Omnicom's Credera Acquires BrightGen to Expand Digital Transformation Capability &...
Credera announced it has acquired BrightGen, a Salesforce Summit / Platinum Partner, to extend its depth in digital...
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