Retail
We help retailers get the right products, in the right place, at the right time.
Why it Matters
Integrate data and systems to connect operational decision-making.
Personalization is key to retailers’ operations, from informing customer attraction and customer retention messaging to artificial intelligence (AI)-informed, demand-driven stock management.
Retail strategies rely on clean data that can be leveraged by marketing to inform personalized customer experiences.
![[I3-CR] AdobeStock 144496491](https://images.ctfassets.net/76f8cs5bg9si/47xdhEws5WCFYeFh2QBGSz/bec7c6f0747064552adcfab97dd4df65/AdobeStock_144496491.jpeg?w=1600&h=1066&q=90&fm=webp)
Data strategy
Winners in the retail space unlock data insights that can increase customer sales and control costs. First they collate, tag, migrate, and integrate data sources; then build on solutions such as loyalty programs and stock management systems.
average opt-in rate for retail shopping applications, indicating more people say no than yes when asked if retailers can personalize communications.
Automation and AI
Maintaining a competitive proposition is complex in retail, with the core need always focused on getting the right item to the right store at the right time. AI in retail is often integral to the entire supply chain and can help reduce costs and waste while fulfilling customer demand. Some examples include:
Incorporating AI insights from weather forecasts to influence store supplies and meet forecasted demand.
Data insights that show nuances in localized buyer behavior to reduce costs and waste.
Using data on demographic factors to inform AI on buyer behaviors, increasing operational efficiencies.
MarTech
Loyalty programs steeped in digital activity (e.g., one free coffee per eight transactions) contribute to an engaging customer experience aimed at increasing customer attraction and retention. The resulting geographic and demographic data from such applications also informs the ordering profiles for individual stores.
Data Clean Room Series Part 1: A Marketer’s Guide to Data Clean Rooms and...
In this series on data clean rooms, we explore how to define data clean rooms and how they work, examples of how marketers can deliver business value through data collaboration, the data...
Our Approach
Leverage data to match stock levels to customer demand.
The retail industry is facing challenges around supply chain resiliency and matching customer demand. Finding the right technology tools for the specific issues will enable long-term success for retailers.
How We Can Help
Experience the difference.
At Credera, one of our core values is excellence. We never try to sell a client on a perfect plan or solution. Instead, we take time to understand the situation and propose a resolution. Some retailers have too much data while others don’t have enough, so the answers needed in each scenario are tailored to each challenge.
We call this the Credera Difference, and we invite you to hear directly from some of our clients about their experiences working with us. Our experience across multiple industries means we can leverage insights on building customer relationships and influence buyer behavior in support of retailers’ goals.
Read about our partnership in the transformation of high street chain’s digital offering to improve customer experience and increase sales.
Discover how we partnered with a leading athletic retailer to improve the ecommerce customer experience with analytics.
The retail industry is focused on unlocking value from data to create better customer experiences and smooth supply chain challenges. Winners in the industry are focusing on customer data first in order to speak to their customer at the right time, in the right way, with the right message.
Niall Donnelly
Managing Consultant, Credera
OUR EXPERTS IN THE SPACE
We’re available to talk—and here to help.
At Credera, we’re only as good as our people, and we bring a highly skilled and diverse set of experts together for the benefit of our clients.
Niall Donnelly
Managing Consultant
London
Nigel Hughes
Managing Director
London
Russell Miller-Haynes
Managing Director
London
Offerings
Explore our offerings for retailers.
We’ve helped household brands gain a competitive edge through technical innovation. See some of our most relevant solutions to retailers below:
Data strategy
Today’s organizations are sitting on a wealth of valuable data. Savvy business leaders can tap into it with a comprehensive, structured data strategy.
Data analytics
Data analysis provides the foundation for informed decision-making, innovation, problem-solving, and efficiency.
MarTech strategy
As customer expectations evolve, so does technology. Your strategy should be flexible enough to support future needs without costly rework.
MarTech enablement
Deliver personalized customer experiences and drive growth with end-to-end marketing technology integration.
AI
Aug 22, 2023
Technically Minded | Generative horizons: How Generative AI is transforming marketing
In this episode of our Technically Minded podcast, our group of MarTech experts take a deep dive into the impact of AI on...
Data
Feb 08, 2022
The Credera Brief | Unlocking the Value of Customer Data Part 1
The Credera Brief series distills trends and ideas from Credera leaders and experts. In our latest edition, Credera...
Transformation
Dec 14, 2022
How to Implement Marketing Automation: Five Tiers and Where You Fit
Marketing automation helps create seamless and highly personalized cross-channel experiences by delivering relevant and...
Contact Us
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