Experience design

Drive business impact by blending customer insights, human-centric user experience (UX) strategy, digital design, and front-end engineering to create digital experiences people love.

Point of View

Build an experience design-driven advantage.

Customers have more choices and less patience than ever before. Their decisions and behaviors are shaped by personal context, shifting needs, and dynamic emotions. Add in a sea of competition amid an ever-changing market landscape, and it becomes increasingly tough for any business to stand out, much less earn trust and wallet share.

Businesses can overcome these challenges with experience design—a potent business driver that fuels competitive edge and enables long-term growth by designing and delivering strategic, human-centric digital experiences.

If it's not useful, it won't be used

The success of a website, app, or any digital product hinges on user value—people use things that simplify life, alleviate pain, or bring joy. We help clients design and build user-friendly experiences that align with business goals, creating value for both the customer and business.

1.5x

is the importance studies show usefulness has compared to usability.

Ease and simplicity win

People have diminishing patience for anything that is complex, confusing, or difficult to navigate. The cost of missing usability expectations is painful. We design intuitive user experiences that prioritize simplicity and ease of use as a direct means to driving customer and business value.

400%

is the potential increase in conversion rates, as reported by Forrester Research, when well-considered, frictionless UX is implemented.

Desirability drives choice

Desirability is more than function and looks—it's forging positive emotional ties through design that drive customer preference. People choose the brands that deliver enjoyable experiences, which leads to boosted brand loyalty, customer retention, and lasting market success for the business.

The Credera Brief | Designing For Usability

The Credera Brief | Designing For Usability

Credera Partner and experience design (XD) expert Lauren Sheehan shares a high-level breakdown of what it means to design for usability and explains why it matters.

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How We Can Help

Elevate your customer experiences.

At Credera, one of our core values is putting people first. We believe in elevating digital experiences by putting people at the core of every design decision. This people-first focus drives better loyalty and overall brand experiences. This mindset carries over into our client relationships, and fuels what we call the Credera Difference. We invite you to hear directly from some of our clients about their experiences working with us. Credera’s human-centered design expertise spans experience strategy, digital design, and front-end engineering. Working closely with data analytics, technical engineering, and other disciplines, we help deliver experiences your customers love and that drive meaningful business impact.

Read how Hilton engages employees with digital transformation.
Explore the way a leading pharmaceutical company partnered to develop a patient-focused brand.

Credera was integral to the success of our website project. They had both the technical expertise and the creative capabilities to give us good counsel and execute on our vision. They were also incredibly transparent and responsive throughout the process.

Brad Borud

Former Managing Director, ORIX USA Corporation

Offerings

Explore our experience design expertise.

We help ambitious brands create digital experiences customers love. From user insight- and data-driven strategy to all realms of digital design and high-end front-end engineering, our expertise and passion come together to unlock meaningful value.

User experience strategy

We help our clients empathize with their customers, uncover actionable insights through rapid user research, and develop experience strategies that achieve desired business outcomes.

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Digital design

Harnessing the power of design to craft transformational digital experiences inspired by what's possible and elegantly designed for impact.

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Front-end engineering

We harness the exciting possibilities that bring a vision for digital experiences to life, exceeding and elevating customer expectations.

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Content services

High-performing digital experiences begin with content—and extraordinary content speaks directly to the customer’s needs and wants.

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Our Experts

We believe we’re better together.

At Credera, we believe that unique perspectives and backgrounds make us better, stronger, and faster. Creating a better environment to work grow and deliver outstanding client experiences. Meet our leaders in this space.