Content services

High-performing digital experiences begin with content—and extraordinary content speaks directly to the customer’s needs and wants.

Why It Matters

There is no conversation without content.

With ever-growing demands of the omnichannel customer experience, organizations need more content than ever before. Generative artificial intelligence (AI) can help, but it’s an imperfect solution to stand out from the crowd. In today’s increasingly competitive and cluttered landscape, your content is, effectively, a product line—one that requires a thoughtful approach to strategy, production, optimization, and engineering.

Make it personal.

Customer lifetime value is rooted in building strong, ongoing relationships and is possible only if you understand your customer's needs and wants. Delivering content that is insight-driven and data-informed results in stronger customer relationships and brand loyalty.

76%

Of consumers get frustrated when they don’t receive personalized interactions.

Engage in conversation.

The digital world is filled with voices demanding to be heard. The key to standing out with customers is to build a strategy for generating content that enables an ongoing conversation and connects with them rationally and emotionally, along every step of their journey.

80%

Of marketers who are extremely successful in content marketing have a documented strategy.

Build trust through consistency.

Customers are highly sensitive to inconsistencies, expecting cohesive, brand-aligned content. Even minor deviations can damage credibility and lead to customer loss and revenue decline. Consistently delivering your brand story builds trust and reinforces credibility.

68%

Of consumers say brand stories influence their purchasing decisions.

The Art of Storytelling: How Humans Are Wired for Story

The Art of Storytelling: How Humans Are Wired for Story

For millennia, storytelling has been used to advertise goods and services. Even marketers of ancient civilizations recognized the efficacy of story in introducing new products to the...

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How We Can Help

Pursuing excellence, together.

At Credera, one of our core values is excellence. We are committed to building meaningful client relationships and delivering best-in-class content solutions in new and imaginative ways. We strive for excellence and cultivate an environment that connects us to our clients—and our clients to their customers.

When it comes to our clients' content strategies, operations, and performance, we boldly experiment and employ our combined expertise to exceed expectations. This reflects what we call the Credera Difference, and we invite you to hear directly from some of our clients about their experiences working with us.

See how a global pharmaceutical manufacturer created new customer journeys by reassessing their content strategy.
Discover how a leading retailer created a better customer experience.
Learn how a leading pharmaceutical company built a brand communications strategy that made patients a top priority.

Exceptional customer experiences begin with structuring, shaping, and implementing great content, and great content begins with audience-informed strategy, tailored design solutions, and optimized, brand-aligned copy.

Arun Daniel

Senior Manager of Content Engineering, Credera

Offerings

Content that converts.

With capabilities covering all phases of the content lifecycle, we help enable the design, delivery, and management of high-performing, cohesive, scalable, and sustainable enterprise content across your digital experiences that achieves desired business and goals alike.

Content strategy

A strategic approach to delivering effective content at the opportune time—through content audits, taxonomy and tagging strategies, content journey mapping, governance, and more.

Content creation

Leveraging customer insights, search strategy, and AI-powered personalization to define messaging architecture, voice and tone guidance, editorial planning, copywriting, and more.

Content optimization

A holistic approach to optimization starts at the intersection of search engine optimization (SEO), content, and user experience with campaign strategy, keyword research, on-page optimization, app store optimization, and more.

Content engineering

Constructing user experiences through smart planning and structured formatting, content models, migration mapping, digital asset management, content authoring, translations, and more.

Our Experts

We believe we're better together.

At Credera, our leaders bring their experience and backgrounds across industries while seeking to understand the nuance of each challenge. This creates real partnership and results in every engagement.