Delicato Family Wines
Strategic design and migration elevate experience and slash costs.
Strategic design and migration elevate experience and slash costs
At a Glance
Delicato, a family-owned wine business, struggled with providing a robust digital experience. Their websites were difficult to update, suffered from downtime, and had design inconsistencies that made them challenging to use. We conducted a detailed analysis of the Delicato brand experiences and provided a holistic solution to reduce operational costs while enhancing user experience. These changes led to easier content management and authoring, which lowered maintenance costs, and increased engagement thanks to optimized design, personalization, and better site performance.
The Challenge
Providing a robust digital experience proves challenging when it's difficult to make site updates.
Delicato, a family-owned wine business, struggled with providing a robust digital experience. Their websites were difficult to update, suffered from downtime, and had design inconsistencies that made them hard to use.
Additional concerns:
Unable to provide unique brand experiences to different personas
Authoring complexity leading to increased maintenance costs
Lack of ADA compliance
The Solution
Detailed analysis provided a holistic solution to reduce operational costs while enhancing user experiences.
We conducted a detailed analysis of the Delicato brand experiences and provided a holistic solution to reduce operational costs while enhancing user experience.
Key elements of the solution included:
Migration to cloud platform that supports multisite management
Navigation enhancements based on user research
Refurbished, mobile-friendly design with personalized content to engage multiple user personas
Base components library for reuse across multiple websites
Rich ADA-compliant UI
SEO optimization
Secure and performance-oriented design for hosting on AMS
Tools
Adobe Experience Manager
The Results
Strategic design and migration elevate experience and slash costs.
As a result of our partnership, Delicato Family Wines experienced the following results:
LOW COST IMPLEMENTATION
Automated content migration and shared content library resulted in 75% savings.
ENHANCED SECURITY AND PERFORMANCE
AMS hosting led to increased security, performance and uptime.
REDUCED COSTS
Easier content management and authoring lowered maintenance costs.
ENHANCED USER ENGAGEMENT
Optimized design, personalization and better site performance led to increased engagement.
Thank you, Credera, for making this happen!
Alexis TreversoDirector, Digital Marketing
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