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Delicato Family Wines

Strategic design and migration elevate experience and slash costs.

Strategic design and migration elevate experience and slash costs

At a Glance

Delicato, a family-owned wine business, struggled with providing a robust digital experience. Their websites were difficult to update, suffered from downtime, and had design inconsistencies that made them challenging to use. We conducted a detailed analysis of the Delicato brand experiences and provided a holistic solution to reduce operational costs while enhancing user experience. These changes led to easier content management and authoring, which lowered maintenance costs, and increased engagement thanks to optimized design, personalization, and better site performance.

The Challenge

Providing a robust digital experience proves challenging when it's difficult to make site updates.

Delicato, a family-owned wine business, struggled with providing a robust digital experience. Their websites were difficult to update, suffered from downtime, and had design inconsistencies that made them hard to use.

Additional concerns:

  • Unable to provide unique brand experiences to different personas

  • Authoring complexity leading to increased maintenance costs

  • Lack of ADA compliance

The Solution

Detailed analysis provided a holistic solution to reduce operational costs while enhancing user experiences.

We conducted a detailed analysis of the Delicato brand experiences and provided a holistic solution to reduce operational costs while enhancing user experience.

Key elements of the solution included: 

  • Migration to cloud platform that supports multisite management 

  • Navigation enhancements based on user research

  • Refurbished, mobile-friendly design with personalized content to engage multiple user personas 

  • Base components library for reuse across multiple websites

  • Rich ADA-compliant UI 

  • SEO optimization

  • Secure and performance-oriented design for hosting on AMS

Tools
  • Adobe Experience Manager

The Results

Strategic design and migration elevate experience and slash costs.

As a result of our partnership, Delicato Family Wines experienced the following results:

LOW COST IMPLEMENTATION

  • Automated content migration and shared content library resulted in 75% savings.

ENHANCED SECURITY AND PERFORMANCE

  • AMS hosting led to increased security, performance and uptime.

REDUCED COSTS

  • Easier content management and authoring lowered maintenance costs.

ENHANCED USER ENGAGEMENT

  • Optimized design, personalization and better site performance led to increased engagement.

Alexis Treverso

Thank you, Credera, for making this happen!

A

Alexis TreversoDirector, Digital Marketing

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