Manipal Global Education
Responsive design, key efficiencies boost engagement and acquisition.
Efficient processing, responsive design generate lifts in acquisition and engagement.
At a Glance
Manipal Global Education (MaGE), a global education center based in Bengaluru, India, offers courses in health sciences, engineering, management, communication, and humanities. Its manual document upload process caused significant delays in processing students’ applications and led to inefficiencies in student tracking and other areas. Our experienced research team interviewed students and parents to create critical user journeys. We developed an automated authentication process to reduce turnaround time, enabled students to upload documents, and implemented responsive design across all devices.
The Challenge
Manual processes lead to delays and inefficiencies.
Manipal Global Education (MaGE), a global education center based in Bengaluru, India, offers courses in health sciences, engineering, management, communication and humanities.
Their entire document upload process was manual, meaning the administrative team had to sift through all the documents received from the prospective students. This caused significant delays in processing students’ applications.
Additional business and operational challenges included:
Lack of responsiveness of certain components across all devices
Inefficiency in student tracking, leading to large amounts of inauthentic customer data
Low user engagement
The Solution
Developing an automated authentication process boosted student acquisitions and saved administrators time.
To understand user pain points and preferences better, our experience research team interviewed students and parents and created critical user journeys.
We addressed the challenges by:
Enabling students to upload their applications to the website, drastically reducing turnaround time
Implementing responsive design across all devices, extending to sister websites
Developing an automated authentication process that boosted student acquisitions
Introducing captioned images to improve engagement
Tools Implemented
Adobe Experience Manager
The Results
Efficient processing, responsive design generate lifts in acquisition and engagement.
As a result of our partnership, Manipal Global Education experienced the following results:
INCREASED ENGAGEMENT
Redesigned website with automated document upload and enhanced ease-of-use boosted student engagement.
IMPROVED ACQUISITION
The ability to identify, track and engage with prospective students led to more effective student acquisition.
HIGHER AUTHENTICITY IN CUSTOMER DATA
Automated verification of prospective customers’ mobile numbers helped capture authentic customer data.
IMPROVED PERFORMANCE
Optimized and responsive site design bettered site performance by 30%.
Credera has some of the most brilliant minds in the technology world who are experts in the CMS space, professional, and committed to work. Credera has done a wonderful job on Manipal’s websites project.
ManagerIT Manipal Global Education
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