Hilton
Finding new ways to engage a global workforce.
Credera and Hilton use design sprints to explore new ways to engage a global workforce.
At a Glance
Hilton Worldwide is one of the most recognized names in the travel industry, with more than 5,000 hotels across 14 brands and 100 countries. Hilton’s Digital HR team is continually seeking new ways to engage the company’s more than 300,000 global employees, so they partnered with Credera to explore a new digital concept. Credera teamed up with Hilton’s Digital HR team to test a new way of engaging employees digitally, leveraging the design sprint methodology and multiple on-site hotel visits to hone the concept. Through the design sprint workshop, Hilton identified a feature set that resonated with employees to ensure successful adoption, discussed and addressed key user challenges, and prepared the Hilton team to pitch the concept to executive leadership for implementation.
The Challenge
Partnering to explore a new digital concept.
Hilton Worldwide is one of the most recognized names in the travel industry, with more than 5,000 hotels across 14 brands and 100 countries.
Hilton’s Digital HR team is continually seeking new ways to engage the company’s more than 300,000 global employees and partnered with Credera to explore a new digital concept.
The Solution
Using design thinking to test and learn.
Credera teamed up with Hilton’s Digital HR team to test a new way of engaging employees digitally, leveraging the design sprint methodology and multiple on-site hotel visits to hone the concept.
The Results
Finding a solution to increase engagement.
Identified the feature set that resonated with employees to ensure successful adoption.
Addressed key challenges including a wide employee age range and a wide spectrum of mobile technology experience.
Helped the Hilton team pitch the concept to executive leadership for implementation.
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