Jake Carter is the global Chief Innovation Officer at Credera. In this role, he oversees Credera's innovation services and serves on the Strategic Growth Leadership Team, which drives Credera’s global growth by identifying and acting on emerging trends and new client opportunities. 

Jake has been a partner in our Dallas office and responsible for Credera’s innovation offerings since 2018. His additional responsibilities at Credera have included teaching as part of the faculty for Omnicom's Growth Partners program, leading Credera's Experience Design practice, spearheading Omnicom’s DTC360 venture, and overseeing many client relationships. Jake's work focuses on innovation strategy, product strategy, the introduction of new products and services, and user-centered design. Outside Credera, he writes about innovation for outlets such as Fast Company, Inc., Entrepreneur, and MarketWatch. 

Prior to joining Credera, Jake worked on the product team at Zynga, where he worked on new game development. Previously, he worked at Google, where he was part of the Google apps, online operations, and people operations teams. In addition, Jake has worked with several early-stage startups and as an independent web designer and developer. 

Jake graduated with honors from Northwestern University with a bachelor’s degree and holds a master of business administration with distinction from the Kellogg School of Management at Northwestern University. Outside the office, Jake can be found spending time with his wife and three children.