Pharmaceuticals
We combine proven digital transformation strategies and generative artificial intelligence (genAI) with deep pharmaceutical industry experience to help organizations excel in the new normal.
Why it Matters
Deliver on innovation and sustainability amid the shift to digital.
A steady decline in face-to-face interactions has accelerated the shift to digital; the ability to innovate is key to success. As organizations approach the patent cliff and face budget challenges, organizations that can adopt new technology and business models to deliver modern digital healthcare will thrive.
![[I3-HPH] AdobeStock 332716307](https://images.ctfassets.net/76f8cs5bg9si/12eIpDsMxHmaZPUj9TzZBM/e0719a27e34331f3be0ba046cc4f38bc/AdobeStock_332716307.jpeg?w=800&h=534&q=90&fm=webp)
Establish an agile digital operating model
Pharmaceutical organizations are adapting to new drug development modalities impacting product lifecycles, digital healthcare ways of working, and an unpredictable economic and geopolitical environment affecting supply chains. Balancing personalization of patient experience, while improving operational efficiencies, is key for success.
Create lean innovation methodologies
Digital innovation in drug development is reaching the top of the agenda. Whether it’s healthcare professional (HCP) engagement, market readiness workshops prior to product launches, newer supply chain use cases, or sandboxes on emerging technology such as data and AI, organizations are embracing innovation from an array of angles.
Health equity through technology—patient communities with better information are likely to have better health.
Self-serve solutions like AI chatbots for therapy supercharge the transition into digital-first engagement with HCPs.
The speed of drug development and product launches today require accelerated operational efficiencies and a clear activities roadmap.
Transform engagement with marketing technology
Enabling advanced marketing technology is key to driving personalization, patient and healthcare professional engagement, and impact. Build innovative and distinct digital solutions to stand out in a crowded marketplace.
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Our Approach
A team that knows technology.
Credera’s expertise in customer data, content supply chain, campaign excellence, and marketing resource management allow us to build accelerators enabling improved experiences, personalization, and optimized results. Our unique position within Omnicom’s Health Group gives Credera access to industry-wide global panel studies.
How We Can Help
Experience the difference.
At Credera, one of our core values is integrity. We seek honesty and consistency with what we say and what we do. We do the right thing, even when no one is watching, ensuring data privacy, AI security, and compliance with industry standards.
We call this the Credera Difference, and we invite you to hear directly from some of our clients about their experiences working with us.
Credera helped a leading pharmaceutical firm with products in 120 countries and 60 unique brands to transform their marketing approach. We worked with their CMO to effectively market personally and at scale. We helped create a consumer hub spanning brands to improve operational efficiencies. Our MarTech assessment and multi-year roadmap resulted in an 30% increase in ROI for direct-to-HCP marketing and 46% increase in media operational efficiency. Our partnership soon generated millions per quarter in efficiencies, such as retargeting spend.
Niyati Srivastava
Managing Director, EMEA Pharma Sector lead, Credera
Our Experts
We’re available to talk—and here to help.
At Credera, we’re only as good as our people, and we bring a highly skilled and diverse set of experts together for the benefit of our clients.
Niyati Srivastava
Managing Director
London
Offerings
Explore our offerings in the pharmaceutical industry.
Unique challenges require unique approaches. These are the broad offerings we recommend for this industry, although a blended, tailored approach would be offered to reflect company-specific challenges.
Innovation strategy
We help organizations take a structured approach to innovation that enables them to create and capture value.
AI models
Beat the odds and launch artificial intelligence (AI) models that improve decision-making, empower a competitive edge, and drive significant business value.
Cloud migration & app modernization
Reimagine applications and ways of working in a cloud landscape and accelerate their modernization.
Data analytics
Data analysis provides the foundation for informed decision-making, innovation, problem-solving, and efficiency.
Technology
Oct 18, 2023
Technology Tangents | From ideas to algorithms: AI's impact on business innovation
Credera leaders explore the latest developments and transformative potential of AI, examining how AI is changing the game...
Strategy
May 25, 2023
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We're demystifying the four major groups’ roles in the environmental sustainability space, explore their unique reporting...
Contact Us
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