Product management

Successful product management orchestrates teams and resources to meet customers' needs, resulting in customer-centric solutions that drive business growth.

Why it Matters

Solutions that work.

A surprisingly large percentage of products fail to produce the intended results—up to 95% by some estimates. Product management exists to ensure a company's products succeed. That happens by balancing the needs of the product's users with the needs of the business.

Drive business results

Products that fail to meet the needs of the users they were intended to serve aren't going to drive business results. The most important task of product management is to align a product's features with a user's needs. Achieving that fit is foundational to driving business results. Without it, every other aspect of product strategy—pricing, support, marketing, etc.—is wasted effort.

Reduce wasted effort

Good product teams understand both the user they are serving and the specific needs of that user. They know what will help the user meet their needs and, just as importantly, what will not help. That means product teams can focus their limited time and attention on what matters most and avoid wasting effort on things that will not move the needle for the user.

Accelerate product delivery

Good product management results in faster time to market. How? Here are a few ways:

Efficiency: The product development team is not wasting time building features that aren't valuable.
Prioritization: The team has the information and direction needed to focus on building, not figuring out what to build.
Flexibility: The team avoids the rework that comes when executives change their minds about how a product should function.

What is a Product Manager, Anyway?

While the exact responsibilities vary from company to company, there are three core components of a product manager’s job: understanding needs, prioritizing work, and motivating...

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How We Can Help

Experience the difference.

At Credera, one of our core values is putting people first. This approach to product management means starting with the user: prioritizing their needs and working with them to shape solutions.

At the same time, we know products must drive results for the businesses creating them, so we augment our user-focused approach with business strategy. We want to understand, for example, how much of the market we need to reach to be profitable and what an optimal pricing strategy will be. We've found products that meet both users' needs and businesses' objectives are successful, sustainable solutions.

How we helped Zynx Health develop a new product to analyze clinical operations.
See how we helped an FTSE 100 bank launch a digital bank from scratch.

Our teams build products and services in a way that de-risks client investment. We have deep expertise in helping companies conduct design sprints, prototype new products and services, and test them with consumers before pursuing full implementation.

Aparna Raman

Partner, Credera

Offerings

Level up your product management.

We help our clients craft sound product strategies and translate those strategies into products that solve real problems and drive business results.

Product growth workshops

Find growth spaces for an existing product through focused workshops blending design thinking and product strategy.

Product performance analysis

Conduct a thorough assessment of how an existing product or product line is performing, usually as a precursor to discussing how to grow it going forward.

A/B and multivariate experimentation

Grow an existing product by building and executing a portfolio of experiments, each designed to optimize an aspect of the product (e.g., user experience, conversion, etc.)

Strategy and business case creation

Craft the case to build a new product or grow an existing one, from the market to the monetization approach, to the cost structure and go-to-market plan.

Our Experts

Leaders across industry and expertise.

Adopting our people-first approach, our team of experts takes a holistic approach to product development and keeps the customer at the center of everything we do.