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Ebook

Aug 02, 2024

The evolution of the omnichannel customer journey

Alex Flohr

Alex Flohr

The evolution of the omnichannel customer journey

The customer journey has changed significantly over the past few years. With relatively few channels and touchpoints, it used to be a straight line between awareness and purchase. But technologies, platforms, and consumer choices have drastically transformed both the B2C and B2B journeys.

Read our eBook to discover:

  • The benefits of an omnichannel customer journey

  • How to navigate the complexities of the omnichannel maze

  • How to develop an integrated approach across all channels

Download the ebook below.