Revolutionizing marketing creativity: The power of Credera's Generative Content Accelerator

Personalization of media content is the next step in marketing, but it has to be efficient. Enter Credera’s Generative Content Accelerator, an artificial intelligence (AI) solution that combines AI efficiency with human creativity for better results.

Consider the marketing challenge

Imagine a global pharmaceutical company using the following image in an upcoming campaign for a new drug:

But, as a viewer of the ad, what if:

1. You’re not a man?

2. You’re not white?

3. You’re an older patient?

4. You haven’t seen a physician yet?

5. You’re nervous about needles?

Digital assets matter when it comes to conversion. 47% of media performance can be attributed to the creative components, making it the most important element. But context of the objects within the assets matters as well. How can you ensure your content is personalized, especially if you have limited resources?

In today's fast-paced world of marketing, the traditional process of creating engaging assets for marketing campaigns isn’t working. The process typically involves numerous meetings, lengthy email conversations, and significant allocation of manual resources. Credera’s Global CEO Justin Bell puts it this way: “Hyper-personalization of the constituent journey is the future of precision marketing, yet having the right content has been the primary bottleneck holding it back.”

An example of the typical marketing asset creation process.

It’s never been more urgent for creativity to meet efficiency if marketers are to achieve faster time to campaign launch and personalization of campaign materials. Marketing resource management is the number one cited pain point in Forrester’s 2023 CMO Pulse Survey, mostly due to the increased complexity of creating personalized content for precision marketing.

To enable a more efficient solution, Credera has created an innovative AI-powered tool called the Generative Content Accelerator. This tool empowers your marketing team to streamline the entire creative process, from ideation to publishing, with the help of advanced AI tools and a touch of Credera's ingenuity.

Watch the Generative Content Accelerator in action.

Credera’s Generative Content Accelerator

The Generative Content Accelerator seamlessly integrates advanced AI tools, incorporating generative imagery and marketing copy with flexible integrations into a marketing technology stack. The journey begins by merging content and tag performance analytics into a centralized data lake, seamlessly integrated with high-quality images from your digital asset manager.

Utilizing a preferred marketing resource management system, you can effortlessly draft and approve a marketing brief, which is automatically ingested, triggering a cloud-based workflow. The brief's content is then fed into a large language model (LLM), generating descriptions for both foreground and background images, along with copy recommendations for marketing review.

As the workflow progresses, customized generative AI is activated to translate these descriptions into high-quality images and draft copy in multiple languages.

Credera takes a tailored approach to harness the power of generative AI for each unique brand, ensuring the result is not only efficient but also aligns seamlessly with your organization's identity. The output is then assigned to designers for a final polish within tools like Photoshop, while copywriters refine the copy if needed, incorporating automated translations. Once all creative tasks are completed, the workflow seamlessly combines images and copy, automatically ingesting them into your content management system (CMS). Your CMS then creates dynamic content fragments that can be deployed to your website with numerous combinations of images, copy, and languages.

One of the key strengths of Credera's approach lies in its commitment to understanding and representing each unique brand effectively. The Generative Content Accelerator doesn't just offer the efficiencies expected from AI; it ensures scalable content that authentically reflects your organization. This not only leaves you with valuable content but also provides your team with the time and space to focus on achieving your marketing goals.

By embracing this cutting-edge technology, you can revolutionize your creative processes, saving time and resources while still producing high-quality, brand-aligned content. The Generative Content Accelerator isn't just a tool; it's a catalyst for the future of marketing creativity, bringing together the best of AI and human ingenuity to drive real results.

The Generative Content Accelerator in action

Credera partnered with a global pharmaceutical company to create a pilot generative AI solution that automates the process of content creation to fuel personalized experiences within the organization’s first-party data strategy. The process leverages LLMs to understand the marketing brief, then generates key phrases, translates them into multiple languages, and writes prompts for image generation models to produce background images. The resulting content elements are added to Adobe Experience Manager for omnichannel use.

The tool generates hundreds of high-quality content options in minutes and allows for side-by-side comparison between LLMs, to maximize flexibility and scalability long term.

Looking forward

With Credera's Generative Content Accelerator, you can navigate the evolving landscape of digital creativity with confidence. Embrace the power of efficient collaboration, unlock faster campaign launches, and increase your marketing return on investment—all while delivering substantial value to your business. It's time to step into the future of marketing innovation with Credera.

If your organization could benefit from the Generative Content Accelerator, please get in touch at findoutmore@credera.com to see how Credera can help.