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Technology innovation company

Transforming marketing campaign processes.

A technology innovation company with a legacy of transforming industries sought our help to revolutionize their marketing campaign processes.

At a Glance

A leading technology company with more than 35,000 patents used a marketing platform that was shared among people with varying skill levels. They needed to revolutionize their marketing campaign processes and simplify their campaigns. Our Marketo Engage specialists streamlined their operations to speed up deployments and facilitated the client’s adoption of best practices. Post-migration, our client was able to quickly deploy high-priority demand-generation activities, provide enhanced marketing initiatives through improved quality and productivity, and improve service level agreement (SLA) adherence thanks to bolstered support for global team members.

The Challenge

Varying skill levels, lack of collaboration, complicated efforts.

Our client’s Marketo instances were shared among many users, at varying skill levels, across multiple time zones around the world, leading to a disjointed customer experience. 

The Solution

Simplifying operations with new processes.

Our Marketo Engage specialists streamlined operations to speed up deployment and facilitated the adoption of best practices. We:

  • Simplified campaigns and shortened deployments via customized checklists and quality control procedures

  • Created a high-touch experience to help individual client users adopt the new processes and uniformly use Marketo best practices

  • Made it easy for client users to upgrade old campaigns to new branding standards through best practice improvements

The Results

Improving quality, productivity, and SLA adherence.

Thanks to the changes our team made to the client’s marketing campaign processes, the client has seen:

  • Increased deployment speed of high-priority demand-generation activities

  • Enhanced marketing initiatives through improved quality and productivity

  • Improved SLA adherence thanks to bolstered support for global team members

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