The Challenge

Raising the bar for customer engagement in construction.

Laing O’Rourke is an international engineering and construction company delivering state-of-the-art large-scale infrastructure and buildings projects for clients in the UK, Middle East and Australia.

The company required a digital transformation to drive greater efficiency and better visibility to track their customer engagement.

The Solution

A blueprint for digital transformation.

Working together with Introhive - the fastest-growing AI-powered sales and relationship intelligence platform, with the single largest revenue acceleration deployment in the world - Credera enabled the UK construction giant to successfully roll out Salesforce Lightning and Outlook integration to their Clients & Markets department to track customer engagement depth, breadth and quality.

The implementation was completed using the agile scrum methodology, which for the construction industry is ground-breaking. The success of this roll out would create a blueprint for other departments in the organisation, driving more requests for access to Salesforce, so they can see similar benefits.

The Results

Deeper data insights, increased Salesforce adoption and productivity.

With Credera’s support, Laing O’Rourke managed to complete the project delivery in just 9 weeks. They have so far onboarded 150 new Salesforce users, significantly increasing Salesforce adoption and, therefore, productivity.

They can already see how Salesforce, used well with Introhive, will make their employees more efficient and increase visibility into customer engagement and performance.

Customer praise for the project: