The Challenge

Growing backlog of new feature implementation and low Salesforce adoption.

Haymarket's internal Salesforce team was struggling to keep up with the growing backlog of enhancement requests and new feature implementations. This was causing delays and disruptions to the business. The team also needed help driving broader Salesforce adoption, particularly within the sales team, where some of the processes were not fully optimized.

The Solution

Streamlined processes and training for Haymarket's Salesforce admin team.

Recognizing the need for a deeper understanding of Haymarket's business and Salesforce setup, Credera quickly integrated with the client's team. Credera implemented a streamlined service management process to prioritize and accelerate Salesforce delivery. Alongside this, we provided hands-on training, enabling Haymarket's admins to take on more Salesforce development work. To ensure high-quality solutions, Credera also conducted thorough QA reviews and sound-boarding sessions, implementing strategic process improvements to drive Salesforce adoption across the organization.

The Results

Improved Salesforce delivery and user engagement achieved in under six months.

Within six months of partnering with Credera, Haymarket’s admin team was able to reduce response timelines for Salesforce delivery, minimizing disruption to the business while taking on more Salesforce projects. Credera's and the internal team’s combined efforts to streamline processes and improve user experience led to increased Salesforce adoption within Haymarket's sales team.

Credera quickly grasped our business and Salesforce setup, expanding our team's knowledge and confidence to tackle long-standing issues. It's now very hard to imagine working without them.