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MarTech assessment

Assess your organization’s readiness for MarTech enablement across resources, processes, and technology.

Point of View

Develop a plan for enabling advanced marketing capabilities with technology and data.

While the value of delivering personalized customer experiences is clear, successful implementation of MarTech tools requires the right resources, processes, and organizational alignment. Before investing in an implementation, it’s a good idea to assess your organization’s readiness for MarTech enablement to identify gaps between your current state and your desired future state and address any obstacles that could impede a successful implementation.

MarTech assessment

COMPONENTS

What is included in Credera’s MarTech assessment?

Credera’s MarTech Assessment is our client-tested approach to empower companies achieve their customer-facing goals by establishing the necessary technology, data, and processes.

Define your customer-centric vision

Determine the marketing capabilities needed to enable your desired future-state customer-centric experiences.

Assess your technology and data

It’s critical to understand the solutions and capabilities currently in place before making additional investments.

Assess your current-state operations

Step outside the fray of day-to-day operations to identify the pain points and inefficiencies of your current state.

Build an enablement roadmap

Create a prioritized set of gap-closing initiatives sequenced over 12 to 24 months to achieve your desired future state.

Case Studies

See how we solved these challenges for our clients.

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