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Marketing transformation strategy

Take your marketing capabilities and results to the next level with modern technology, organization, and process transformation.

Point of View

Excel with a new strategy for the evolving customer.

With the myriad of platforms and offerings in the MarTech space, organizations can be tempted to set off at a rapid pace on their transformation journey before mapping their route or choosing the right tools to get there. Before committing to implement a solution that misses your destination, start with an unbiased review of your current state, a clear assessment of the gaps between you and your goals, and a solid plan to modernize your organization successfully.

Solutions

Assess current state and chart a clear path forward.

At each stage in building a marketing transformation strategy, we can help you comprehensively assess your current state, prioritize solutions, and develop a clear path to success.

Customer journey mapping

Identify your current-state customer journeys and any points of friction, then design a seamless, future-state customer experience to drive your marketing strategy forward.

Agile use case development

Prioritize new use cases to activate based on expected value delivery, data/technology readiness, and content availability. Revamp the people and process aspects to enable the prioritized use cases and deliver a continuously improving customer experience.

MarTech assessment

Identify gaps and challenges in the technology, data, content, and operating model supporting your current marketing capabilities, and develop a strategic transformation roadmap to chart the path forward and deliver an enhanced customer experience.

Platform vendor selection

Whether a quick comparison, a more formal selection process, or a technical proof of concept, determine the best platform(s) for marketing capabilities by executing an impartial assessment of leading vendors against a tailored set of requirements.

Agile organizational design & change management

Design the future state operating framework and manage the transformation from channel-siloed, campaign-driven marketing teams to data-driven, always-on, agile marketing teams.

Case Studies

See how we solved these challenges for our clients.

Achieving industry-leading customer satisfaction scores through customer experience innovation.

Leading U.S. Airline

Achieving industry-leading customer satisfaction scores through customer experience innovation.

Collaborating with the head of customer experience (CX), Credera led the CX strategy initiative to enable multi-year CX innovation to achieve and maintain the highest Net Promoter Score (NPS) and customer satisfaction in the industry.

Digital design, Innovation strategy, MarTech optimization, MarTech strategy, User experience strategy

Maximizing results with a robust CRM and marketing strategy.

Ryan

Maximizing results with a robust CRM and marketing strategy.

Ryan and Credera partner to create a comprehensive CRM and marketing automation solution to maximize benefits from marketing strategies.

Business transformation, MarTech enablement, MarTech optimization, MarTech strategy, Strategic alignment

Ready to achieve your vision? We're here to help.

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