Technology
Mar 20, 2023
Technically Minded | Data vs. Marketing: Who should control the view of the customer?
Credera is excited to announce the release of our latest podcast: "Data vs. Marketing: Who should control the view of the customer?"
This podcast, which is available on iTunes, Spotify, Google, and Anchor FM, brings together some of the brightest sparks in technology and transformation consulting to wax lyrical on current trends and challenges facing organizations today.
On This Episode
The importance of being in touch with customers, to the extent that actions are predicted and communications are tailored, is more necessary than ever. With this being the case, who in the organization should have responsibility over customer data?
In this episode, we’re joined by brothers Mike Queenan, CEO and co-founder of Nephos Technologies, and Rob Queenan, Managing Consultant at Credera UK, for the big Data vs. Marketing data ownership debate.
Whitepaper
Sep 12, 2022
The Savvy CMO Survey Part 1: Data Privacy – Dilemmas & Remedies
In a new Credera study, we surveyed 200+ CMOs and senior brand executives to learn how these leaders are addressing today’s marketing challenges. This is the first report in...
GET THE WhitepaperStrategy
Jul 14, 2024
Credera’s MarTech Reference Architecture part 1: An overview of how it works
We attempt to simplify the MarTech puzzle using Credera’s MarTech Reference Architecture. This reference architecture...
Technology
Nov 09, 2022
Technically Minded | Back to the Edge? The Rise of Edge Computing
According to the IDC, worldwide spending on the edge is expected to hit $176 billion in 2022, representing a 14.8% increase...
Contact Us
Ready to achieve your vision? We're here to help.
We'd love to start a conversation. Fill out the form and we'll connect you with the right person.
Searching for a new career?
View job openings
