Strategically essential but frustratingly elusive: Differentiating your customer value proposition

As disruptive forces rapidly transform today’s business landscape, organizations face the daunting task of crafting and refining robust strategies for growth, transformation, and competitive advantage.

The backbone of any such strategy is a clear understanding of one’s customer value proposition (CVP) and competitive positioning profile (CPP)—critical elements that define how a business leverages its capabilities to connect with its customers and differentiate from its competition. And yet, too few organizations dedicate the requisite time and effort to defining their CVP, using it to shape their strategy, and aligning their enterprise to it.

Credera’s proprietary approach to CVP and CPP is informed by strategy consulting engagements with companies ranging in size from regional trailblazers to S&P 100 global leaders.

Download our report to see how we're helping businesses navigate these foundational aspects of strategic planning.

• Corporate Strategy
• Growth Strategy
• Strategy & Operations
• Strategy
• CVP