Make the project to product mindset shift

More than a decade ago, A16Z co-founder Marc Andreesen proclaimed in a Wall Street Journal opinion piece that software was “eating the world.” He meant that technology was increasingly disrupting and overtaking traditional industries.

As Andreesen wrote, “More and more major businesses and industries are being run on software and delivered as online services ... I expect many more industries to be disrupted by software, with new world-beating Silicon Valley companies doing the disruption in more cases than not.”

Years have passed, but Andreesen’s axiom remains true, especially if we extend the term software to include the promising new generation of machine learning and artificial intelligence tools like ChatGPT. More than ever, companies outside Silicon Valley must change their ways of working to remain competitive.

In short, they must learn to deliver their products and services like a tech company to avoid being overtaken.

That, in turn, requires adopting what is commonly called a value stream or product mindset—but what does that actually mean, and how do companies adopt it?

What you'll learn

In this whitepaper, you'll gain insights into:

• What is a product mindset

• Why having a product mindset matters

• Five practical steps to make the shift to a product mindset

• Culture Of Innovation
• Innovation
• Innovation Strategy
• Innovation Development
• Product Management