Pep Boys is a leader in the automotive aftermarket for parts and services with stores and service centers across the United States and Puerto Rico. Pep Boys had a vision to make tire shopping easier for its customers and engaged Credera and Broadleaf Commerce to bring that vision to life. Credera worked with Pep Boys’ leadership to develop a pricing, fulfillment, and merchandising strategy – essentially the business model to support the Pep Boys’ vision. TreadSmart, an important piece of fulfilling the Pep Boys’ vision, launched in the winter of 2011 as part of its eServe platform.
TreadSmart is a tire selection system that allows customers to research tires, compare features and pricing, make online purchases, and schedule in-store appointments. TreadSmart asks tire buyers questions specifically related to the individual’s driving habits and then makes recommendations based upon that information. Unlike any other online tire buying system, TreadSmart allows the customer to schedule installation at a Pep Boys’ location convenient to the driver’s home or office – even on the same day.
“TreadSmart has met with initial success and the signs, according to [Pep Boys] CEO Mike Odell, are ‘encouraging,’” notes The Motley Fool article, “Pep Boys Cranks it Up.”
“One word that describes Credera is capability. Credera helped us grow, understands where we are headed, understands our infrastructure, and understands the challenges,” said Scott Allen, Assistant Vice President of Marketing, Pep Boys.
“It has been fun to watch Pep Boys use the technology on pepboys.com to reach their customers in new ways, to tie true business value to the initiatives we have done, and to actually watch their customer base grow,” said Justin Bell, Vice President, Credera.
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