Credera parent Omnicom Precision Marketing Group named a notable provider in Adobe Services Landscape report

Credera Team

Credera parent Omnicom Precision Marketing Group named a notable provider in Adobe Services Landscape report

Leading global research firm Forrester released its Adobe Services Landscape report for the first quarter of 2024 and included Credera parent company Omnicom Precision Marketing Group (OPMG) as a notable provider of Adobe services. We were recognized for our ability to accelerate transformation with Adobe expertise and business understanding, deliver outcomes with scale and high-quality implementation, and prepare for future experience needs supported by an evolving Adobe product line.

Marketing leaders are increasingly investing in digital experience technologies like AdTech, MarTech, and commerce tech to support their digital marketing, commerce, and customer experience initiatives. Adobe Experience Cloud is among the top choices for enterprise customers. Firms often turn to Adobe service providers to maximize the significant investments they have made in Adobe technologies that are now deeply integrated into their businesses.

The report overviews the capabilities of 27 Adobe service providers. As OPMG’s Adobe Center of Excellence, Credera has one of the largest and deepest Adobe-certified digital consulting teams in the world and a large number of specializations across the Adobe Experience Cloud. One of the select few companies to have earned Adobe Global Platinum Solution Partner status, Adobe’s highest partner status, Credera has a specialized team of certified experts across 10 product groups.

“We’re honored to be recognized in this space by a respected researcher like Forrester,” said Dr. Ali Alkhafaji, CEO of Credera Digital. “The true strength of the Adobe suite lies in the synergy of its components, and we are dedicated to unlocking its potential to empower our clients and elevate their users' experiences.”

The Adobe Services Landscape report is based on an analysis of Adobe service providers and their capacity to keep up with new Adobe capabilities, accelerate time-to-value with Adobe expertise, and increase the return on Adobe investments with business consulting. Forrester gathered information from a broad set of Adobe service providers to understand their capabilities around several core and extended business scenarios. The result is an authoritative report for digital leaders to select from a diverse set of vendors that vary by size, type of offering, location, and business scenario differentiation.

B2C marketing executives can use this report to understand the value they can expect from an Adobe service provider, learn how providers differ, and investigate options based on size and market focus.

About Forrester

For almost 40 years, Forrester has been a leading provider of market, business, and technology research. The firm produces a range of reports each year, including their well-known Forrester Wave evaluation series. Forrester research is typically based on a mix of independent analysis and survey of market participants.

About Credera

Credera is a global, boutique consulting firm that creates measurable results at the intersection of strategy, data, innovation, and technology. Credera works with leading companies across the globe from strategy through execution at offices in 16 countries. Credera’s deep business acumen and technical expertise, combined with a true dedication to building trusted relationships, unlocks remarkable performance for our clients. Our mission is to make an extraordinary impact on our clients, our people, and our communities. Visit us at www.credera.com.

About Omnicom Precision Marketing Group

Omnicom Precision Marketing Group (OPMG) aligns Omnicom's global digital, data, and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence, and connected experiences, OPMG provides services that include data-driven product/service design, technology strategy and implementation, CRM/loyalty strategy and activation, econometric and attribution modeling, technical and business consulting and digital experience design and development.