Choosing the right Adobe Experience Manager solution

Jay Proulx

Choosing the right Adobe Experience Manager solution

As digital content needs evolve, businesses must choose the content management solution that best fits their situation. Adobe Experience Manager (AEM) provides two compelling options—traditional AEM development and Edge Delivery Services. The right choice depends on your organization's unique challenges and goals.

Here we’ll take a close look at each to guide you in making an informed choice between the two.

Traditional AEM development

Traditional AEM development offers a comprehensive, robust solution that is highly customizable. It boasts rich content management features, seamless integration with other Adobe products, and impressive scalability. 

Rich features

Traditional AEM development is feature-rich, providing developers and content authors with a wide array of capabilities. Its robust content management features include multisite management, content targeting, personalization, and integration with analytics and other Adobe tools.

AEM’s capabilities go far beyond the basics, empowering teams to handle the complexities of today's digital landscape with ease.

Flexibility and customizability

One of the key strengths of traditional AEM development lies in its flexibility and customizability. Developers can craft unique digital experiences tailored to specific business needs and audience demands. With the ability to design custom components and templates, AEM offers limitless possibilities to create unique, engaging digital experiences.

Seamless integration

Adobe Experience Manager is designed for integration. It works seamlessly with other Adobe products like Adobe Target and Adobe Workfront, creating a holistic digital marketing platform. This synergy results in actionable insights, personalized experiences, and impactful, data-driven marketing campaigns.

Scalability

Traditional AEM development caters to enterprises of varying sizes, from small businesses to multinational corporations. The platform’s scalability ensures that it grows with the organization, meeting evolving content management needs.

Edge Delivery Services

With Edge Delivery Services, the focus is on speed, agility, and efficiency. This approach excels at streamlining content creation, editing, and collaboration and integrating with tools like Google Workspace and Microsoft Office 365. It also emphasizes web performance and optimal Google Lighthouse scores, which can result in improved user experience and SEO.

Peak web performance

In the digital era, web performance directly correlates with user experience. Edge Delivery Services prioritize web performance, focusing on achieving optimal Google Lighthouse scores, a key metric in the realm of web performance. This means sites built with Edge Delivery Services are tailored for excellent speed, accessibility, and SEO, significantly contributing to an enhanced user experience.

Simplified content management and collaboration

Streamlining content creation and editing is a key aspect of Edge Delivery Services. By integrating with popular tools such as Google Workspace and Microsoft Office 365, this approach provides a familiar environment for real-time collaboration. It fosters a simplified, efficient content management process, minimizing learning curves and encouraging productivity.

Agile real-time editing and collaboration

Edge Delivery Services’ real-time collaboration and editing features ensure rapid content production and faster decision-making. Teams can collaboratively work in real-time—editing and approving content directly, reducing bottlenecks and speeding up the content delivery process.

Rapid adoption and familiarity

Adoption is often a hurdle when implementing new tools. However, Edge Delivery Services reduce these challenges by integrating with familiar productivity platforms like Google Workspace and Microsoft Office 365. Leveraging the well-known features of these tools, Edge Delivery Services minimize adoption friction, foster productivity, and reduce the time and cost of training.

Content velocity at scale

In a digital landscape where content production and delivery are paramount, Edge Delivery Services stand tall, equipping teams with the necessary tools and processes to manage and deliver content efficiently at scale, meeting the evolving demands of digital marketers and consumers alike.

The bottom line

Whether you choose traditional AEM development or Edge Delivery Services, both are powerful tools within the Adobe Experience Manager suite. Your choice ultimately depends on your organization’s specific needs, your team's familiarity with tools, and your long-term digital strategy. Either way, Adobe's solutions are designed to help you deliver compelling, personalized digital experiences.

As one of the few companies in the world with Adobe Global Platinum Solution Partner status, Credera has one of the largest and deepest Adobe-certified digital consulting teams in the world. Schedule a call to talk with us about the right decision for your business.