Telecommunications
Modernization is a priority for the telecommunications industry as they move away from legacy infrastructure, technology, and marketing practices.
Why it Matters
Tackle change head-on.
Customer acquisition and retention are key drivers in the telecommunications space. However, this relies on a foundation of modern data practices, reducing cost-to-serve, and embracing cutting-edge marketing technology and process adoption for success.
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Customer retention
Brands can build or break trust based on their marketing efforts, which ultimately affects the bottom line. A clear marketing technology strategy will set your marketing efforts up for success.
predicted loss for the telecommunications industry as a result of churn.
Harnessing data
Are you making the most of your first-party data to influence potential and existing customers to consume products and services you’re investing in? Aligning technology and marketing around your existing data and unlocking value is key as organizations see a move away from third-party data. Key themes emerging in this space include:
Driving customer awareness of benefits to transition to next generation services, accelerating the payback on major capital investments.
Focusing on architectures that simplify your systems stack over time.
Refocusing efforts on first-party data collection, for which 51% of chief marketing officers acknowledge "there's a lot of work to be done."
Modern applications
Trust is built through positive experiences with digital touchpoints. Today’s customers expect integrated experiences across channels and near real-time responses to their interactions with the business. If you’re not meeting expectations on your app or website, customers notice and seek alternatives.
How to achieve your marketing goals through AI
In this downloadable article, we offer a practical approach for CMOs (chief marketing officers) to transform their organizations through artificial intelligence (AI).
How We Can Help
Center on your customers.
We are seeing that modernizing the customer experience is providing the competitive edge for our clients, as is helping them get crystal clear on where to focus their strategic efforts. The right combination leads to increases in satisfaction while lowering operating costs.
How We Can Help
Experience the difference.
We partner with telecommunications clients to deliver end-to-end results from strategy all the way through to technical implementation and capability uplift in the client team. We believe our mix of strategic, marketing, and technical expertise allows us to create truly unique strategies that never rely on ‘out of the box’ or ‘one size fits all’ advice.
When we undertake a program or project, we truly become partners on a shared endeavor. We call this the The Credera Difference. Hear from clients around the world on how it feels to partner with us.
See how we partnered with C Spire Wireless to create a CRM solution that delivers a better customer experience.
Read how we helped a network streaming service improve advertising spending conversions.
I know it is a cliché, but Credera really is an extension of our team. Generating and sustaining this kind of growth requires a lot of very difficult days. I am always glad Credera is next to us, shoulder to shoulder, solving the problems and capturing the next opportunity.
Vice President of Digital Operations and Ecommerce, Pep Boys
Our Experts
We’re available to talk—and here to help.
At Credera, we’re only as good as our people, and we bring a highly skilled and diverse set of experts together for the benefit of our clients.
Ross McConachie
Managing Director
London
Graham Hall
Managing Director
London
Offerings
Explore our offerings in the telecommunications industry.
Our telecommunications clients use the following services to empower client growth.
MarTech strategy
As customer expectations evolve, so does technology. Your strategy should be flexible enough to support future needs without costly rework.
MarTech optimization
Align marketing efforts with the right technology, tools, and platforms to fine-tune your marketing strategies and make better-informed decisions.
MarTech enablement
Deliver personalized customer experiences and drive growth with end-to-end marketing technology integration.
AI products
Artificial intelligence (AI) promises to bring efficiency, cost savings, and competitive advantage. But how do you cut through the hype and deliver AI products in a safe and useful way for your organization?
Strategy
Jul 14, 2020
Credera’s MarTech Reference Architecture Part 1: An Overview of How It Works
Technology exists to optimize and automate complex or manual tasks, and the business of marketing is no doubt, complex. For...
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