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Section 1 of 6
This tool will measure your organization across six (6) key customer-centric capabilities required for delivering remarkable customer experiences at scale. The output of this assessment is designed to equip marketing and technology leaders with insights to drive MarTech optimization and investment decisions.
Agile marketing operations
Our organizational structure and operating processes are clearly defined and put our customers first in every decision we make.
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
Our organization can easily collaborate between internal (e.g., marketing, IT, sales, etc.) and external teams with an absence of organizational silos across teams and channels.
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
New processes or technologies are quickly and effectively deployed and adopted, embodying a culture of "test and learn" and innovation.
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
Our organization has robust work management tools that help us plan, execute, measure, and communicate key performance metrics (i.e., progress, velocity, bandwidth, etc.) across internal and external teams.
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
Our management of marketing as a business unit is mature and results in a clear picture of where budget is being spent, including effectiveness/ROI of spending.
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
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