The Challenge

Designing and building a new website.

ORIX USA Corporation, a diversified financial conglomerate with approximately $6 billion in assets, wanted to create a fresh online brochure to showcase its ORIX Ventures’ product offerings and success stories. ORIX Ventures, an ORIX USA Corporation business unit, provides debt and equity financing to growth companies in sectors such as technology and life sciences. ORIX Ventures engaged Credera to design and build a website to reflect its expertise and demonstrate value to potential clients in the fast-moving world of venture finance.

The Solution

Understanding goals and building a winning strategy.

Credera began the custom website design and build initiative by first understanding ORIX Ventures’ business objectives, client needs, and website’s purpose. We then designed the website with an emphasis on ORIX Ventures and their clients’ needs. This included collaborative design review sessions between Credera and ORIX leadership.

Independence and usability were critical, as current news and events are important to ORIX customers. The latest user experience technologies were used, including responsive web design to optimize the website for all smart devices. WordPress was chosen as the content management system, allowing ORIX Ventures’ business team to make changes as needed without assistance from its IT organization or Credera.

The Results

ORIX Ventures set up for future success.

“In the development of our website, Credera was integral to the success of the project,” said Brad Borud, Managing Director with ORIX USA Corporation. “They had both the technical expertise and the creative capabilities to give us good counsel and execute on our vision. They were also incredibly transparent and responsive throughout the process.”

The ORIX Ventures website better communicates value to potential clients and demonstrates technology expertise by using the latest trends and technologies. In addition, the website is easily maintained without the need for outside assistance.